Today I visited a local marketing firm, to speak with the CEO about collaborating on a project. When I walked in the front door, a beautiful mid-size dog walked quietly from the back into the reception area to greet me. She was followed by a larger but equally quiet and friendly male dog. I crouched down to meet them both.

Later, as I was considering what might be the topic of my new blog article, I thought of the dogs. The CEO told me they were rescues that she received after promising that they would not be left alone at home, even together, each day as she and her husband went to work. Now, they are a fixture at her office.

Being a content marketer, this is an interesting tidbit that I would definitely want to tell her clients and potential clients. I know a lot of dog lovers who would appreciate the value of doing business with someone who has proven empathy towards animals. Continue reading →