They are connected, committed, customer-driven, compassionate and community-oriented.

Having interviewed dozens of business owners in my community and in the community where I grew up, I can honestly say there are many small business owners out there conducting themselves admirably. They are, in fact, benevolent business owners.

In the last few weeks, I have spoken with numerous merchants and have found them all to have the “5 Cs” that I’ve listed above.

They seem eager and happy to give back to their community. Some are actively doing it in large and public ways, while others are doing what they can to contribute.

The owner of a successful clothing store is spearheading efforts to raise funds for a new digital mammogram machine for the local hospital. Most of her staff have been with her for years because they are happy to be there and love making people feel good about the clothes they wear. They could choose to work elsewhere but they stay. I felt their positive energy as I spoke with them. I can’t help but believe they like being part of a charitable business. Continue reading →