On a fall walk in Parry Sound, Ontario

There may be things about me that potential clients and other visitors to my site would like to know. So I’m updating my “About Me” page to best reflect who I am and what I do.

My brand of storytelling

Storytelling has become a key to commercial success. That’s pretty cool because I’m a natural born storyteller who is also a trained and experienced writer and online journalist, with the Canadian Broadcasting Corporation and Citytv, both in Toronto. Now I’m an independent service provider who would like to help businesses clean up their word weed patch and make a lasting impression.

Just like everyone else, I hate feeling overwhelmed by overt advertising. It’s everywhere! It’s much better to provide useful and relevant information that is told in an interesting and down-to-earth way. This approach is now seen as a vital component of any business strategy, and that’s a great thing.

Now about the storytelling that I do: There are remarkable stories in every “gas station, residence, warehouse, farmhouse, henhouse, outhouse and doghouse.” (Thank you to “The Fugitive” for these words, delivered by Tommy Lee Jones as Deputy Marshal Samuel Gerard.) My mission is to find them and capture their essence, with clarity, creativity and compassion. I sell sincerity. I communicate messages in a way that helps me sleep at night: with honesty and conviction.

The Internet and social media simply help me, and the business owners and companies that I work with, spread our messages more effectively than the old paper way. And, clients can interact with us, which adds to the fun.

Me, Personally

The 615 at the end of my name in my URL is my daughter’s birthday. She is the only person in this world that calls me dad. It is the best word ever invented.

Besides writing and the online world, I’m a sports addict and walking sports encyclopedia. My baseball knowledge is off the charts, way beyond the limits of what is considered normal. I will use any and every excuse to travel, anywhere. I walk, I run, I lift, I stretch; I just can’t stop moving. My heroes include my wife, mom, and strong women everywhere; soldiers and first responders; and Bruce Springsteen.